New Research on Social Media Trends for Consumers

Nielsen and McKinsey recently put out their Social Media Report, in which consumers were surveyed to find out how they most use social networks. Patricia Redsicker from the Social Media Examiner took a look at those findings in a recent blog post. Some prominent trends include:

  • Increasing use of mobile devices to access social media
  • Continued rise of Pinterest use
  • More customers are turning to social care rather than contacting a company by phone

Find out how these and others statistics relate to marketing efforts: 7 Social Media Trends for Consumers: New Research