23
Dec

How to Make an Offer Your Customers Can’t Refuse

One of the best ways to add horsepower to your website content is by making a better offer. If you’re stuck for inspiration on how to make your offer more attractive, you’ll love this four-part article from Copyblogger by Dean Rieck. It explains 58 of the world’s greatest offers. The offers have been divided into […]

10
Dec

White Paper Copywriter Portfolio

Here’s a selection of white papers I have written for clients: Client: AVD & Project Connection Project: White paper My role: White paper copywriter View sample Client: ReachLocal Project: White paper My role: White paper copywriter View sample Client: Centre for Strategy Development Project: Lead generating diagnostic My role: White paper consultant and editor View […]

25
Nov

How to Build a Video SEO Strategy

Video can be a fantastic tool in your SEO strategy, but many companies fail in this area because they don’t know how SEO works. Phil Nottingham is an SEO consultant and in-house video expert at Distilled London, and he shares some of his hard-earned expertise in a recent article on SEOmoz. Nottingham details a comprehensive […]

11
Nov

Copywriting Video of the Week: How to Write Better Google AdWords Ads

Google’s YouTube channel has some fantastic instructional videos on how to get the most out of your AdWords account. This one’s on improving the copywriting in your ad. The important points to note are: Be specific Use keywords in your ad copy – preferably in the headline Include a call to action Each ad should […]

Posted in SEO
10
Nov

The Websites That Suck Bottom Line

So there you have it. Seven mistakes to avoid to ensure your website is among the 19% that get all the customer enquiries and sales, and not the 81% of websites that sit there and do absolutely nothing. I’m not going to sugar-coat it: Creating a profitable website takes quite a bit of time, energy […]

7
Nov

Optimising Video for Search and Web Writing Boo-Boos: The Web Content Roundup

This week in The Web Content Roundup:OK A Smart Strategy for Letting Your Customers Do the Talking How to Optimise a Video for Search 3 Web Writing Mistakes to Avoid [Video] If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter. A Smart Strategy for Letting Your Customers Do […]

5
Nov

Free Marketing Resources

This collection of free marketing resources will help you to generate more qualified leads, boost sales and build your brand with less cost and effort. The Profitable Website Cheat Sheet Discover the 14 most effective website tactics to help you attract more customers and boost sales. Free download Marketing Articles Tactics, insights and inspiration on […]

3
Nov

5 Easy Ways to Write Better Articles or Blog Posts

If you want to write better articles or blog posts, focus on your readers, not the search engines, advises Nick Usborne in a recent article. As Nick points out, articles written for the sole purpose of getting better search engine rankings are often over-stuffed with key words and rarely a joy to read. I believe […]

19
Oct

How to Improve Ecommerce Conversions Without Going Broke

There are several ways to increase performance in ecommerce, including marketing and pay-per-click advertising. Some methods can be pricey and will require some hefty backing if you hope to be successful. According to Alexia McCormick, however, there are quite a number of small things you can do that will improve your overall conversion rate without […]

10
Oct

Top Content Marketing and Social Media Predictions for 2013

If you’re in the content marketing field, you know that staying ahead of the game is the only way to win. Keeping up with the trends in marketing and social media is an absolute must. As we’re heading into the new year, the CMI blog is taking a look at some of the most prevalent […]